


What Makes Us Different?
As Proposal Managers, we understand the language of construction.
Mission Critical provides AEC marketing services grounded in a strong, technical knowledge of civil infrastructure, public works procurements and construction delivery methods.
We understand what agency evaluators (and your next JV partner) look for, what your next employee wants to see, and what differentiates successful firms in a crowded and competitive industry.
AEC Marketing Services
Our AEC Marketing team provides technical and focused marketing collateral to build your brand, business or message.
Why Technical Depth Matters in Marketing
When marketing professionals don't understand your industry, it shows. Generic descriptions of "quality work" and "committed teams" don't differentiate you from hundreds of other contractors. Your marketing materials should demonstrate the same technical competence you bring to projects.
About Mission Critical, LLC
Mission Critical, LLC is the leading Proposal Management consultancy specializing in the interface between civil infrastructure, alternative project delivery, and public works procurement.
We are the pivotal force behind teams winning their first qualifications-based procurements and strategic partners for Top 400 companies pre-positioning for their next MATOC, CM/GC, Design-Build, Progressive Design-Build, or Best-Value Federal Pursuit.
Ready to multiply your alternative delivery success? Start the conversation with RoAnn Thorne, Managing Partner at Mission Critical on LinkedIn here
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Read our 2024 Impact Report entitled Empowering Growth, Unlocking Potential
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Find more information on Mission Critical's Accelerator 2025 program and Peak Preparation interview coaching practice on our website - www.thinkmc.com


